The push for incorporating data and analytics into business is widespread, and empirical evidence confirms it's not just hype. Data-driven companies are 23 times more likely to top their competitors ...

Forbes contributors publish independent expert analyses and insights. I write about how to drive more value with data and analytics. Decisions are the lifeblood of business. From the c-suite to ...

This article follows the Direct Message methodology, designed to cut through the noise and reveal the deeper truths behind the stories we live. “Data-driven” might be the most overused phrase in ...

What does ‘data-driven’ really mean? Your email has been sent “Data-driven” is a commonly-used term these days. Everyone is saying it, but do they really know what it means or how to develop ...