Anchor text is the clickable text attached to a hyperlink. It tells readers what to expect from a link, and it helps search engines understand what the linked page is about. But not all anchor text is ...

Anchor text is the clickable text in a hyperlink—and crafting effective anchor text is more valuable (and more complicated) than you might think. Effective anchor text can transform your site’s user ...

Anchor text optimization is vital for successful SEO campaigns. Whether for backlinks or internal links, your anchor text must be chosen wisely for your site's link profile to stay on the good side of ...