Why We Need Systems Thinkers, Not Just Button Pushers In Marketing

That’s how the next generation of marketing leaders will be built. Not from people who click the buttons, but from those who ...
Forbes

Data In Shaping Marketing Decisions

In marketing, tracing the impact of various tactics was once a trying task. We relied heavily on tools like Nielsen to gauge impressions, striving to understand the demographics we reached, the ...
Business Wire

Keen Decision Systems Disrupts Marketing Mix Modeling Market According to Gartner Magic Quadrant Analysis

CARY, N.C.--(BUSINESS WIRE)--Keen Decision Systems (Keen), a next-generation marketing mix SaaS company, today announced the results of Gartner Magic Quadrant Analysis for Marketing Mix Modeling (MMM) ...
Case Western Reserve University

Data Collection

Data collection is the process of gathering and measuring information used for research. Collecting data is one of the most important steps in the research process, and is part of all disciplines ...