Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Every organization’s online presence is growing and accelerating. This includes retail, of ...

We are witnessing a watershed moment on the Internet — with Apple’s content-blocker announcement, the way we see and understand our users on the web is going to profoundly shift. It doesn’t seem like ...

Web Tracking is not the same as website tracking. The latter refers to analyzing things about any website. That’s done using different tools available to webmasters. Web Tracking is about tracking you ...

It probably doesn't come as a surprise that your online activities are tracked every time you surf the net. Behind every search you do, every website you visit, every purchase you make, there is some ...

In another major change poised to further jolt the already rocky world of digital advertising, Google plans to stop tracking individual users’ web browsing habits or selling ads based on them. Today, ...

Hospitals and healthcare organizations have come under fire for their use of third-party web tracking technologies and analytics software like Facebook parent company Meta’s Pixel tracker. These tech ...

The web is overrun with cookies, and not the tasty kind. These small pieces of code follow you around the web and help firms build up profiles about your interests. Stalked from website-to-website by ...

It’s no secret: Every move you make on the Web is being tracked, recorded, compiled, and used to sell advertising or otherwise finance the sites that we all know and love. But such activity has come ...

User interface guru Jakob Nielsen of the Nielsen Norman Group is on the road, giving seminars based on a recently completed an eye-tracking study that indicates how users consume Web pages--such as ...